News
02/12/15
AT&T commission emuse to create a HTML5 responsive framework

Giant telco AT&T are working again with emuse, this time to build a U-Verse companion devices responsive framework. This HTML5 framework will be used to create PC, Tablet & Mobile applications to compliment the TV advertising offering. Now viewers have access to the same functionality as is available on the TV platform, facilitating access to a broader audience, and allowing that audience to see Navigational Menus, Information Layouts, Video Player Module, Dealer Locators, Quiz activity, RFIs plus the addition of a new feature to enable commerce which historically has been difficult to achieve on TV.

As the Framework is responsive, it can be run on any PC, tablet or mobile phone browser and it will adjust respectively to show the content for the display screen size, allowing ATT to simply extend their TV interactive advertising campaigns to other devices.

This unifying technology is now being deployed on the AT&T platform further strengthening their offering and again showcasing the ground-breaking emuse development.

About emuse
emuse is an award-winning, world leader in the provision of technology to allow distributors of video to monetize their content through advanced advertising. The proprietary advertising management system, Raven, allows operators to manage complex technical and business processes to deliver highly targeted advertising around content. Raven is cloud-based, scalable, architected to be device agnostic and to manage a broad variety of ad inventory and formats. emuse works with customers across four continents including AT&T, Verizon, Deutsche Telekom, Swisscom, BT, Vodafone, Portugal Telecom, Sky New Zealand, Foxtel as well as GroupM and other buy-side agencies and advertisers worldwide. Learn more about emuse at www.emuse-tech.com

Go Back