| August 2005 - emuse technologies are delighted to announce another long-term deal with a major UK broadcaster S4C, the acclaimed Welsh National Broadcaster, and emuse have signed a three-year deal. The deal includes the supply of the full Modelstream® software suite, the creation of interactive applications from digital text, subtitles, a content management system to complex synchronised voting applications, and a full support structure. Viewers will be able to launch such services through an emuse developed Interactive Service Menu.
emuse will work with S4C to fully enable their content interactively. From creation to deployment, emuse will employ their proven software suite Modelstream and their team of experts to bring an exciting dimension to the S4C programme schedule.
"We are very pleased to be involved with S4C through the entire interactive process," says Patrick Rainsford CEO emuse technologies. "emuse is already working with many of the major UK broadcasters and this deal with S4C is a clear indication to the market that interactive content is growing and here to stay."
"S4C is committed to producing a full range of high quality Welsh language programming. We're delighted to be working with emuse, who have a strong track record of deploying interactive applications across the UK," says Arshad Rasul, Director of Engineering and Technology. "The S4C total offering will now be in line with the most advanced broadcasters in the world and this is something of which we are proud."
Both companies look forward to an exciting future working together to deliver top quality interactive programming.
About emuse technologies
Dublin-based emuse technologies was founded in 1998 by serial entrepreneur Patrick Rainsford to develop a suite of enabling technologies to service the burgeoning global interactive television market. emuse has now succeeded in creating, developing and patenting those technologies. The company now employs 70 people and has built a worldwide team of software, media, business and technology experts with offices in Dublin, London, Los Angeles and Tokyo. Visit emuse at www.emusetechnologies.com
About S4C
Since 1982, all Welsh language TV programmes, from whatever source, have been transmitted on S4C to create one comprehensive Welsh medium service. Prior to S4C's establishment, the limited number of Welsh programmes produced were scattered throughout BBC1 and ITV schedules. Over the years, S4C has developed a distinctive role in the provision of public service broadcasting to a bilingual community. More recently, new technology, such as the advent of digital television in 1998, has enabled S4C to extend that role by establishing a diversity of services. S4C is a commissioning broadcaster, rather than a programme producer, creating jobs and boosting the local economy throughout Wales. All the services on offer are transmitted from S4C's Headquarters in Llanishen, Cardiff. Visit S4C at www.s4c.co.uk.
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