emuse inc will offer Modelstream® Plan at $2000, a price point, that will open up iTV design and deployment to the television broadcast, advertising and design communities.

Building upon the companies recently signed agreement with Open TV (NASDAQ-NMS:OPTV), one of the world's leading providers of technology, content, applications and services for interactive television, emuse is making Modelstream® Plan available in the US as of NAB.

For the first time, an iTV design tool will be available to the broadcast community, providing non-technical and creative talent with the opportunity to design for iTV platforms. In addition, Modelstream® Plan provides users with unparalleled ease-of-use, functionality and creative flexibility enabling interactive concepts to be generated rapidly and efficiently without resorting to expensive and time consuming scripting and coding.

The availability of Modelstream® Plan is a turning point for interactive television, targeted for use by creative professionals, Modelstream® Plan empowers users to put together an entire interactive application, pitch the application and dramatically reduce the commissioning process by employing only the skill-set needed for visual design.

Modelstream® Plan has the power to revolutionize the interactive television production process and enable the long awaited, compelling, cost effective 24x7 interactive TV experience.

emuse's Modelstream® Plan Ships at NAB
"Imagine being an ad agency that gives its client possibilities, not only for traditional print, tv, radio and Web, but also for Interactive Television, notes John Bryan, Director of Operations (Los Angeles) at emuse. "Modelstream® Plan allows the user to manipulate the existing media properties and offer ITV functionality in an easy-to-use software application. We're excited to see how Modelstream® Plan will inspire the creative community to incorporate interactivity to television shows and TV ad campaigns."

These developments see emuse rapidly expanding to new territories with new hires. In order to accommodate the growing demand for the Modelstream® suite of products offices have been opened in London and in Manhattan Beach (Los Angeles). emuse already has offices in Tokyo and Dublin from where much of the development takes place.

Following international deals in Europe, Australia and Asia as well as some key developments in the US, including Open TV, emuse has also employed a number of executives on both the business and engineering sides to assist in the rapid growth of demand for emuse products. This brings the staff number to approx 70 working out of the 5 premises.

"The emuse vision has always been to put control of the iTV authoring process in the hands of creatives, comments emuse CEO Patrick Rainsford. "Modelstream® Plan will further enhance international understanding of the company vision and given the response we are already receiving I believe that we are well on the way to achieving that goal."

About emuse technologies
Dublin-based emuse technologies was founded in 1998 by serial entrepreneur Patrick Rainsford to develop a suite of enabling technologies to service the burgeoning global interactive television market. After five years, emuse has succeeded in creating, developing and patenting those technologies. The company now employs 70 people and has built a world-class team of software, media, business and technology experts with offices in Dublin, London, and Tokyo, and LA.

Contact
emuse technologies
U24 Trinity Enterprise Centre
Pearse Street
Dublin 2
Ireland
Tel: + 353-1-671 7317
Fax: + 353-1-671 7319
Web: www.emusetechnologies.com

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