Teletext viewers will now be able to access any emuse absolutely i-ad running for other broadcasters, enabling Teletext to offer rich functionality i-ads to new and existing clients. Both companies will promote this service to broadcasters in the UK.

Teletext will provide emuse absolutely with the capability to run additional i-ads on the DTT platform for other UK broadcasters such as ITV, Channel 4 and five. This has been made possible through the combined comprehensive technical skills and experience of both emuse and Teletext.

`Working with Teletext enables us to offer greater coverage to our broadcast and advertiser clients, and allows Teletext to further embrace new media by offering interactive advertising direct from its pages` says Patrick Rainsford CEO emuse absolutely. `This deal benefits both companies and more importantly all our clients` he concludes.

Sean Grant, Managing Director of Commercial Text, Teletext said: `We are pleased to be working with emuse, as this agreement now makes it possible for Teletext to offer advertisers access to interactive advertising 24 hours a day.

`In addition to promoting i-ads through spot advertising on ITV, C4, Sky channels and five, advertisers can now reach millions more people through digital Teletext. Our digital audience is growing rapidly and we hope this new development will be highly attractive to both new and existing advertisers.`

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising crossplatform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and viewers a higher quality of service. www.emusetechnologies.com

For further information please contact:

Sarah Ogilvie,		Fleishman Hillard		0044 207 395 7137
Kara Hanahoe,		emuse absolutely		00353 86 24 64 353

About Teletext
Teletext operates the digital TV text service behind ITV1, 2, 3 and 4, Channel 4, E4 and More4 on Freeview, Channel 4 and all the ITV channels on Sky, as well as ITV1, Channel 4 and five on the analogue TV service. Every week 16 million people across the UK use Teletext to access the latest news headlines, sports news and results, entertainment news, holiday offers, shares and financial information.

Viewers can also access Teletext's editorial content via WAP enabled mobile phones via Teletext's mobile internet site www.teletextmobile.co.uk. Available on all the mobile networks the service also features an up-to-the-minute SMS text alert service for subscribers.

Teletext's holiday offers can also be accessed online via www.teletextholidays.co.uk, where visitors can search and compare from over five million holiday offers including packages, flights, car hire, hotel and villa deals from over 200 of the UK's leading tour operators. Satellite viewers can also access Teletext Holidays on TV via Sky Channel 662.

Teletext also provides a car sales service, Teletext Cars, featuring more than 140,000 new and used car bargains from a national network of dealers. This is accessible on analogue and digital Teletext and online at www.teletextcars.co.uk. Full details of Teletext's services can be found by visiting www.teletext.co.uk.