August 2006 - emuse absolutely, the UK's leading iAd service provider, and five, the TV channel with 42 million viewers every month, will work together to expand their existing interactive sponsorship relationship. The new deal will extend advertiser reach by providing interactive advertising across mobile and the DTT and DSat platforms.

For the first time five will have the opportunity to run interactive advertising campaigns and all sponsorship on both the DTT and DSat platforms, increasing their offering to advertisers to include a further 10 millions set-top- boxes.

emuse absolutely is working with many of the major broadcasters in the UK (including the recently announced BSkyB and ITV deals) and internationally to provide cross-platform interactive services.

"Our relationship with five has continued to develop as both companies work towards providing the best possible service for advertisers" says Patrick Rainsford CEO emuse absolutely "five have shown how a relatively new broadcaster in the UK market can become top tier by staying ahead of trends and understanding their audience and clients alike. Their commitment to doing just that includes an active participation in the interactive arena. emuse absolutely is pleased to include five on the fast-growing list of broadcasters working with us."

"We are delighted to extend our interactive advertising proposition across a number of platforms. The increased choice this deal offers will further stimulate the sector, amongst those existing clients and potential new customers." says Jon Lewis, Head of Commercial Development, five

Viewers tuning in to five over the coming months will be able to interact with new and innovative advertising and sponsorship campaigns.

The deal was brokered between Paul Thornton-Jones, Interactive Controller at five and Tom Keaveney CFO at emuse absolutely.

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and viewers a higher quality of service. www.emusetechnologies.com

For further information please contact:

Sarah Ogilvie, Fleishman Hillard		0044 207 395 7137
Kara Hanahoe, emuse absolutely		00353 86 24 64 353

About Channel 5
www.five.tv

For further information please contact:

Tracey O'Connor, five

0044 207 550 5553

Go Back