February 2007- DISH Network presents an industry first with the launch of DISH Cricket featuring interactive coverage of the 2007 Cricket World Cup which will be available to 13 million DISH Network satellite television subscribers.

The ICC Cricket World Cup 2007 features 16 teams, including Australia, Bangladesh, Bermuda, Canada, England, India, Ireland, Kenya, Netherlands, New Zealand, Pakistan, Scotland, South Africa, Sri Lanka, West Indies, and Zimbabwe competing in 51 matches. The event culminates in the final on April 28th in Barbados. Coverage of the 2007 ICC Cricket World Cup will begin on March 5th with four warm-up matches, followed by the opening ceremony on March 11th and the first match on March 13th. Coverage will also include live matches and replays, highlights and news.

Cricket fans are about to get an impressive addition to DISH Network's coverage of the Cricket World Cup starting on March 13th. Using their TV remote control, audiences will now have access to a wide-range of Interactive options, providing viewers with video switching between two match feeds, voting, background information on teams and players, and live scores as well as news and opinion. The offering is enabled by emuse absolutely the international interactive service provider.

This ground-breaking application will allow audiences to experience the event as never before. emuse absolutely has transformed the way viewers watch television, and how broadcasters make interactive applications in the UK, and now will offer this extended and new service to DISH customers. The application is easy to use and gives access to information previously unavailable.

DISH together with emuse will also deliver the extensive mobile video and data services working together with Cellpoint Connect.

`DISH Network is extremely excited about offering the expanded coverage in connection with the 2007 Cricket World Cup,` stated Michael Kelly, executive vice president of Echostar, the owner of the DISH Network service. `Our interactive application will allow DISH Network viewers to watch two matches simultaneously; access live results and statistics, receive news and fixture details with a daily diary of events, review player profiles giving details of the key players; vote with the results at the end of daily coverage,` stated Kelly.

`emuse absolutely have a substantial history as a leading international interactive service provider,` says Patrick Rainsford, CEO, emuse absolutely. `DISH Network is committed to offering its audience high-quality programming for the US and that's where we come in. We believe that the comprehensive interactive element of the 2007 Cricket World Cup will increase the viewers' enjoyment and the advertisers' ROI` he concludes.

DISH Network and emuse absolutely bring real substance to the interactive arena, enabling true interaction and quality information with full mobile and web support.

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and viewers a higher quality of service. www.emusetechnologies.com

For further information please contact:

Hayley Allman,		Fleishman Hillard		0044 207 395 7070
Kara Hanahoe,		emuse absolutely		00353 86 24 64 353

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